The International Business division was set up in 1999 and has since developed tailor-made products with international standards that have been marketed in more than 20 countries including Australia, Canada, United Kingdom, Singapore, Malaysia, Bangladesh, Sri Lanka, Nepal, Oman, UAE, Saudi Arabia, Bahrain, Qatar, Kenya, Yemen, Iraq and Myanmar.
CavinKare's success story began with Chik Shampoo which propelled the company as a key player in the personal care space. The Harvard Business Review magazine has ranked CavinKare as one of the 50 home grown champions in India.
Today, the personal care brand portfolio of CavinKare spans shampoos (Chik, Meera, and Nyle), hair wash powders (Meera and Karthika), coconut oil (Meera), fairness creams (Fairever), deodorant and talc (Spinz), hair colours (Indica, Nyle Henna and Raaga Professional).
Over the years, CavinKare has successfully transformed itself from a personal care player to a FMCG conglomerate by entering the food and beverages sectors as well.
In the foods business, CavinKare has two brands of pickles – Ruchi in the premium range and Chinni's in the economic range. Garden is the mother brand that offers an entire gamut of salted snacks and western food offerings.
In the beverages business, Maa is the flagship brand and is available in several flavours including guava, apple and mango. CavinKare also forayed into the dairy industry with Cavin's, a range of milk and milk based products such as milkshakes, ghee (clarified butter), curd and pasteurized milk.